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Sunday, March 9, 2014

Google Starting New Analytics Academy Class Totally Free of Cost

In an effort to assist digital marketers become more knowledge savvy, Google launched the Analytics Academy in October of last year. The first course of Google offered attracted 145,000 students and more than 30,000 earning a certificate of completion.

Google recently declared they’re launching the next course within the Analytics Academy, known as “Google Analytics Platform Principles”. Their next course is an in depth looks into however Google Analytics collects, transforms and organizes knowledge.

A better understanding of how Google Analytics works permits businesses to refine their implementation and see even additional valuable information.

Here’s specifically what Google are teaching within the self-paced online course:

  • The four elements of the Analytics platform: collection, processing, configuration and reporting
  • How Analytics collects the information you need across completely different devices
  • How your information is remodeled before you see it in your reports
  • Key ideas for customizing your Analytics information in helpful ways


Registration is now open and also the course begins March 11, 2014. You’ll register here. Registration is totally free, all you need is a Google account. They even have you fill out a very brief survey that should not take longer than a moment.

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Even though the course is free, Google adds slightly promotion at the end of their announcement just in case you need a little additional persuasion to register within the course. Here are many snippets from their pitch:

Google also included a brief video explaining more about the course and how it’s run, which you can see here:

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