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Wednesday, January 15, 2014

Publishers Use The Canonical Tag With Duplicate Content: Matt Cutts

In a video released by Google’s head of search spam, Matt Cutts said publishers who publish similar or duplicative stories on different URLs may use the rel=canonical tag to help consolidate the PageRank of the stories and avoid any issues with Google.

Matt Cutts did say that duplicate content won’t hurt you unless you are doing it for spam-related reasons. Cutts also did say that 25% of the web is duplicative, so you really do not have to worry about it. But I predict in this case, to help with rankings, you may as a publisher, want to usage the rel=canonical tag to help Google know which is your primary page.

Of course, a site like this has dozens of articles on the topic of duplicate content. So should we usage the canonical tag to point to one story or a category? Likely not.

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