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Tuesday, December 24, 2013

New Direction for SEO in 2014: SEO Wonder Markets

SEO marketing finally matured in 2013. With over 500 algorithmic rule changes a year, keeping pace with innovation was a supply of confusion and frustration for some people, however provided nice clarity for others.

The fast pace of change in our market, fueled  by the convergence of earned , owned, and paid media has meant that the standard SEO mindset affected from keyword-centric methodologies toward new content-centric, and key revenue primarily based strategies.

Google's move to form 100 percent of search keyword data "(not provided)" in Sep finally forced SEO marketers to rethink their methods. Some people did not determine trends, and struggled to adapt, whereas others took a large innovative leap into the planet of secure search.

In 2014 we'll see a brand new content and page-centric SEO advancement form the backbone of, what i prefer to call, a brand new "Secure Search Manifesto." This new manifesto authorities you to actually match your SEO and content marketing methods to measurable business outcomes.

2013: The Year SEO modified Forever

SEO modified forever in 2013. The Evolution of SEO and the target on content started a long time ago. Google's hummingbird update "rubber stamped" the essential got to specialize in quality content promoting and, in conjunction, secure search did constant with relevancy "adapt or die" pure keyword rank checking philosophies.

Google began giving SEO marketers signals regarding however their model and algorithms would modification in 2011. Panda and Penguin gave clear signals on the shift to content and relevancy and also the removal of "black hat" ways. The gradual rise within the variety of keywords "(not provided)" signaled a close paradigm shift within the keyword model market to a content-centric model.

In Sep 2013 marketers witnessed the one biggest modification to happen during this industry since the introduction of off-page factors and backlinks. Secure search confirmed that adapting to change was not a choice but a necessity.

2014: The New Secure Search Manifesto

Adapting to the epic modification and shift in our market needs adapting to, and specializing in, a brand new direction in SEO. Here are four key truths regarding secure search that you will use as a guide to formulate your ways in 2014.

1. Analytics is the source of Truth

Secure search modified the approach that we predict about SEO forever. In 2014, new SEO news needs a shift to measurement real (not estimated) business metrics at a page level. This includes ensuring that you live traffic, conversions, and revenue.

In 2013 several marketers viewed secure search shift resulting in a technology or integration drawback. The most effective marketers saw this as a logical outcome of a shift to page-centric SEO. Your websites are what will attract visitors, drive conversions and assist you live organic revenue within the year.

2. Rank Still Matters

In 2013 the meaning and specialize in "what rank is" modified quickly. The convergence of attained, owned, and paid media was reflected within the program results pages (SERPs). The combination of search, social, mobile, global, and local, and also the growth and adoption of mobile, modified the approach content appeared within the SERPs.

SEO success is currently the entree to measurement the last word business impact of your content – driving a bigger keyword rank for your page's is crucial and chase your keyword performance still matters. Rank still matters in 2014. It invariably can.

3. Page and Content are the middle of the Universe

It's essential that your approach to content in 2014 is completed the "Hummingbird method." Content on your pages are what attract visitors, drive conversions and convey in revenue. The most effective thanks to manage SEO programs in 2014 are to create pages the middle of your SEO world.

4. All information is relevant and Connected 

In 2014, you'll have to utilize an expensive set of information sources to confirm that you just have an entire, 20/20 vision, on however your content and SEO is playing. Secure search caused challenge for a few but opportunities for several.

All structured information contains a meaning and is connected through search, social, and digital marketing. The occasion manifests itself in analytical integration and the way you connect the search, social, and content dots on your website.

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