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Wednesday, December 18, 2013

How Duplicate Content Affects Rankings: Matt Cutts

Matt Cutts, Google’s head of search spam, answers a question concerning duplicate content in his latest video wherever a user writes in to ask:

How will Google handle duplicate content and what negative effects will it have on rankings from an SEO perspective?

Matt begins his answer by expression it’s important to understand around 25 -30% of all content on the website is duplicate content. Google realizes duplicate content will happen, particularly when quoting somebody else’s content with a link back to the initial post.

Not each instance of duplicate content is spam, and Matt says if Google treated all duplicate content as spam they might only find yourself symptom the quality of their search results rather than helping it.

Google handles duplicate content by grouping elements of a similar content together and treating it as if it’s all one piece of content.

With that being said, Matt is careful to suggests if all you are doing is post duplicate content in an attempt to manipulate the search results Google reserves the right to require action on it reasonably spammy activity.

Genuine, duplicate content that's not meant to be manipulative happens all the time on the website. Matt says not to stress out regarding probably having pieces of a similar content showing in multiple places.

To listen Matt’s response to the question please see the video below:

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