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Monday, December 9, 2013

Google PageRank Has Been Updated In Over 10 Months

Just one or two months ago Matt Cutts said he would be shocked to see an update to Google Toolbar PageRank by the top of this year. Despite him having said that, here we are in December and Google simply updated their Toolbar PageRank values on 6 Dec,2013.

It’s continuously a big deal within the SEO community with Google releases this type of update because PageRank is the most clearly visible metric on the market to determine the value of a web site based on how many quality links are inform to it. This Dec 2013 update is of explicit importance because nobody saw it coming.

The last update to Toolbar PageRank was back in February and support for it's been dropped on several browsers. This leads several in the SEO trade to speculate that Google was phasing it out. Today’s update indicates that Toolbar PageRank continues to be very much alive, at least for now.

Since PageRank is only one in every of many factors taken under consideration by Google’s search algorithm it’s necessary not to obsess over it too much. However, Google continued to update it shows it still has value in measure the amount and overall quality of links pointing to your website.

You can hear Matt Cutts explain a bit more regarding PageRank and how Google goes regarding updating it in this video.

Has your site’s PageRank changed since this morning’s update 6 Dec? Let me know within the comments section.

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