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Tuesday, July 9, 2013

What Factors are Measured in Google Penguin Algorithm

A month once Penguin 2.0 was released, the mud is subsidence and the majority is desperate to know: What specifically is Penguin 2.0 filtering?

First let me provide you with some context. The primary Penguin was a a lot of deadly, shotgun link spam filter. They to send a message to the SEO community, so they force out their scattergun, fired, and took down thousands and thousands of websites. If you bought hit by Penguin 1.0, the aftermath was brutal, with rankings utterly gone for many head terms, the long tail disappearing, and a loss of between half-hour and 80th of organic traffic. What Penguin 1.0 specifically targeted were link networks, paid links, high anchor density, and large numbers of inferiority links. Some sites still have Penguin 1.0 penalties that haven’t been removed.

So what will Penguin 2.0 look for?

After analyzing many sites, the most commonality I’ve seen with sites affected by Penguin 2.0 is that they need a high volume of paid keywords in Anchor text. Sites that are safe have a high density of brand name anchor terms, and a high variety of “Other” or “Noise” terms. One obvious giveaway for many punished sites is that, if you verify their backlink profile, you see significant usage of paid keywords and also the entire profile appearance very contrived.

Penguin looks for Ratios and Footprints

What was perplexing regarding Penguin 2.0 is that you may still realize sites that have high paid anchor density however didn’t get punished. Why did some sites get hit, whereas others didn’t? I feel a elementary aspect of Penguin 2.0’s mechanism is an analysis of a site’s backlink profile because it COMPARES to competitors.

Each keyword niche should trigger a unique form of backlink profile supported the subject and niche. So the backlink quantitative relation should be corresponding to others within the same competitive house.
My hypothesis is that Google uses its traditional ranking rule to come up with a collection of websites that should rank for a keyword. Then it runs this set through the Penguin 2.0 filters to work out averages and ratios. Finally, sites with too several red flags, were the ratios are clearly unnatural, get flagged by the rule and punished. Then the positions are adjusted supported the new penalty.

So what Factor does Google look for?

Some of the familiar ratios that Google appearance for are:
  1. Unique C class links to domain
  2. Link velocity Trends
  3. Number of Keywords Ranking
  4. Range of Links from N/A or PR0 domains
  5. .EDU/.Gov links
  6. SiteWide Link ratio
  7. Deep Link ratio
  8. Pagerank of Backlinks
  9. Indexped Pages
  10. Title Rank
  11. Traffic to the Domain
  12. Clickthrough ratio
  13. Social Votes
  14. Percentage of Follow/No Follow Links
  15. Link Position within the source code
  16. Link type (text, image, script)
  17. Anchor density
By comparison a website to the averages of the backlink profile of high competitive sites, the algorithmic filter will simply notice unnatural ratios.

It is my belief that having a handful of unnatural ratios doesn’t result in negative consequences. Having TOO several red flags, or ratios that fall too way outside of the averages of competitive sites, can trigger the Penguin Penalty.

Even if your website has considerably higher ratios than your competitors, this will be seen as a symptom of manipulation of the search results, that is what Google is overtly declaring war against.

What Google needs is for individuals to specialize in manufacturing great sites, with superb, shareable content, rather than link building and SEO ways. By penalizing gratingly for footprints and unnatural ratios, they're pushing individuals to take care of their backlink profiles and avoid spammy backlink building ways.


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