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Thursday, March 14, 2013

On-Page SEO Techniques

SEO simply stands for Search Engine Optimization. This is where you build your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Yahoo/Bing/etc. results pages, the more traffic your site is likely to get.

Now, SEO can be dividing up into two separate categories; On-Page SEO & Off-Page SEO.

On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, Meta tags & descriptions, etc.

Off-Page SEO  refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

In today’s post we will be looking especially at On-Page SEO and some of the most effective ways to increase your page rankings on search engines.

On-Page Search Engine Optimization

1. Page Titles

Your page titles are one of the most important SEO factors on your site. Each of your pages and posts should have its own unique title, which include the main keywords for that page.
For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore very important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe”, etc.
This way, whenever someone searches for Easy Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.

2. Meta Descriptions

Many people forget to include Meta descriptions for their pages. These descriptions are an imperative place to include relevant keywords for your content, as these are use inside the search results when your page is listed.
For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a high-quality Meta description for that page would include those keywords and related ones. So, “This chocolate cake recipe is possibly the most delicious, mouth watering, chocolaty cake ever made.” would be immense Meta description to use, as it is relatively short, even as contain a number of specific keywords.

3. Meta Tags

For each of your pages, you'll be able to include a group of keywords within the form of Meta tags. These ought to be all the relevant keywords of your content that you may have researched previously.
I use a WordPress plug-in on my sites referred to as ‘All In One SEO Pack’. This allows me to enter all of my Meta tag keywords, Meta description and page title at rock bottom of every of my posts before business. This merely inserts all of the data into your page html format for you, creating your life to a small degree easier.

4. URL Structure

Including search engine friendly URLs for every of your pages is much suggested, as these bring higher crawling. Shorter URLs appear to perform higher in search engine results, but that's not the only issue.
URLs that embody targeted keywords additionally perform higher. The location of those keywords also can be a significant influence. For example would perform higher than etc.
As you'll be able to see for this page, the URL is I even have enclosed the keywords that are relevant for this post.

5. Body Tags (H1, H2, H3, H4, etc.)

When writing your articles, you must hack your content into smaller sections & paragraphs to form it easier for folks to browse. These sections are often given heading, that is wherever H1, H2, H3, H4, etc. tags are used.

Generally H1 tags are reserved for your main page title, with sequent headings (just just like the ones I even have used throughout this post) being issued H2, H3, etc. Search engines use these important what's vital inside your content. This is often why keyword made headlines is more helpful than generic ones. Make certain you write keyword made headings within the order of priority in H1, H2 and H3 title tags. They’re used by several crawlers to differentiate vital content.

6. Keyword Density

Including relevant keywords throughout your content is incredibly vital, because it helps search engines calculate what your content is regarding. However, attempt to not overly repeat and overuse keywords only for computer program robots. This could cause your web site being prohibited from search engines.
To avoid this, try and keep your keyword density to roughly 2-5%. If you discover this hard, get out a wordbook and broaden your writing vocabulary. This way, you're still writing regarding a similar factor, while not risk of being prohibited.

7. Image SEO

Using pictures among your content could be a good way to form your web site additional visually appealing and hack boring chunks of text. You’ll be able to utilize these pictures to assist improve your web site SEO.
All your uploaded pictures have titles, therefore treat them simply a similar as your page titles. As well as relevant keywords will facilitate folks realize your web site once looking on Google pictures.
You can additionally embody Alt Text and Descriptions for your pictures, creating them even additional helpful with SEO.

8. Internal Linking

People usually suppose that the sole links that count are those from alternative websites. Whereas these links ar vital, these don't seem to be the sole vital links!

Placing links to your alternative web site pages could be a good way of raising your web site and used properly, internal links are often a helpful weapon in your SEO arsenal. Not solely will it build it abundant easier for your guests to navigate around your web site and realize all of your content, however it additionally ensures that your web site gets properly crawled permitting the search engines to search out all of your pages. It additionally helps to make the connation of a page to relevant keywords and phrases, while additionally helping to extend the Google PageRank of your pages.

There are a number of different ways that you just will use to enhance your internal linking structure. The most being; content links and permanent navigation links.

For bloggers, content links are very helpful once used properly. These are links that are placed among your article posts that direct folks to alternative relevant pages on your web site. For example, this post is targeted on increasing traffic to your web site, therefore readers might also realize a post on ‘How To Drive Traffic To Your Blog‘helpful. Maybe others are simply starting out blogging and need to learn more.

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